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Article: Baseball caps star on the fashion field; more vendors vie for this big-league business. (hat manufacturers report bookings increase for baseball caps)
- Article from:
- Daily News Record
- Article date:
- March 6, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA--Baseball caps are scoring home runs this year as a fashion item for hat manufacturers, who report bookings increases in the double and triple digits.
They're inexpensive, fun, comfortable, and they look good, manufacturers say. And everyone is buying them, including Europeans. Their popularity is not limited to generation, class or gender--women are buying them too.
Garrett Zebrowski, vice-president of sales and marketing for Borsalino, a division of Bollman Hat Co., said that it's not that people want to look like baseball players. The fashion caps don't have team logos anyway. "It's more fashion than anything else," he said. But he also ...