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Article: World Finals morphs into extreme sports event to be sponsored by Dos Equis beer.
- Article from:
- Powersports Business
- Article date:
- June 28, 2004
CopyrightCOPYRIGHT 2004 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The dream of many PWC enthusiasts to have the sport of personal watercraft racing accepted as yet another "extreme" event--as well as the hopes of many to have PWC racing regain a little of its past prominence--has come a little closer to fruition, as the IJSBA recently revealed that the October World Finals has secured Dos Equis Beer as the title sponsor and paired with skateboarding and freestyle motocross in an event titled the 2004 Dos Equis Desert XX. A furthering of the "sports and music" approach that other extreme sports, including skateboarding and snowboarding, have rode to great success in recent years, Desert XX will take place the week of October 3-10, 2004 ...
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Article: Dos Equis' The Most Interesting Academy Encourages ...
PR Newswire;
May 12, 2009 ;
700+ words
... ... short to live an existence mundane, Dos Equis announced today that for the first time ... about their fields of expertise. "The Dos Equis consumer is fun, adventurous and is ... Tillman, vice president of marketing, Dos Equis. "The Academy is a great opportunity ...
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