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Article: Don't Cancel the Meeting Yet: Survey Shows Electronic Brainstorming Not Widely Accepted.
- Article from:
- AScribe Business & Economics News Service
- Article date:
- August 9, 2004
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Byline: Indiana University
BLOOMINGTON, Ind., Aug. 9 (AScribe Newswire) -- With the advent of new technologies for sharing information, you might think employees would rather take a few minutes to share ideas by computer than sit through yet another meeting. So far that's not the case, according to research from Indiana University's Kelley School of Business.
In numerous research studies, electronic brainstorming has been found to be an effective means of generating many good-quality ideas. But according to a study published by two IU researchers in MIS Quarterly (Vol. 28, No. 1), it has not displaced, or even joined, verbal brainstorming -- often done ...