Article: South Florida Sun-Sentinel Mitch Lipka Column.

Byline: Mitch Lipka

Jun. 6--Some unsavory food companies after the lucrative dieter business figured out that if they fibbed on their nutrition content labels more people would pay extra money for their products.

It stands to reason that if you called a full-fat, full-sugar product "diet" you could charge more, because health-conscious eaters would be so excited to be consuming something that tasted so good.

Sometimes it happens on purpose: companies that take advantage of consumers by lying on the labels. Sometimes an innocent mistake can have the same result.

History has shown us the results of such boo-boos.

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