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Article: Most Customers Using Internet Fail to Read Retailers' Privacy Policies.
- Article from:
- Ventura County Star (Ventura, CA)
- Article date:
- June 6, 2002
CopyrightCOPYRIGHT 2002 Ventura County Star. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Roger Harris
Jun. 6--Consumers are concerned about the privacy of personal information they submit online, but most have no clue how companies use that information, according to a new report by an Internet research firm.
Nearly 70 percent of consumers worry about keeping their information private, but only 40 percent read privacy policies posted on business Web sites, a Jupiter Media Metrix survey said. Reading complex company statements, however, doesn't always clarify matters.
Only 30 percent of consumers who take the time to read them say they are understandable.
"Neither consumers nor businesses effectively address online ...