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Article: Las Vegas Visitors Authority Unveils Summer Advertising Campaign.
- Article from:
- Las Vegas Review-Journal (Las Vegas, NV)
- Article date:
- June 8, 2002
CopyrightCOPYRIGHT 2002 Las Vegas Review-Journal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Hubble Smith
Jun. 8--The tourism industry has bounced back in Las Vegas, but not at the upscale level that casino executives would like to see.
Strip hotels reported 92.6 percent occupancy in April, 2.6 percentage points below the same month a year ago, albeit at discounted room prices.
For the first four months, gaming revenue in Clark County is down from 3.8 percent a year ago and airline passenger traffic at McCarran International Airport is off nearly 8 percent.
To combat these trends, the Las Vegas Convention and Visitors Authority is embarking upon a $14.8 million summer advertising campaign Monday to help boost those ...