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Article: Krispy Kreme Continues to Sugarcoat Doubters.
- Article from:
- High Point Enterprise
- Article date:
- May 27, 2002
CopyrightCOPYRIGHT 2002 High Point Enterprise. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Richard Craver
May 27--Eating crow has become as commonplace among Krispy Kreme Doughnuts' naysayers as the company's tasty treats.
The Winston-Salem company has defied conventional analytical wisdom for 25 months for daring to attempt to blanket the country with a Southern-styled, sticky-sweet doughnut.
Back in April 2000, few people outside Krispy Kreme knew if the doughnuts' appeal could cross significant geographic, cultural, societal and financial barriers.
So far, the only holes in Krispy Kreme's strategy are in the doughnuts themselves and the predictions of many analysts about the stock's prospectus.