Article: Online Christian Music Service BurnItFirst Debuts.

Byline: Dawn C. Chmielewski

Apr. 29--EMI Recorded Music today introduced the first subscription service backed by a major label to give consumers what they want -- the ability to download music and take it with them.

EMI and technology partner Liquid Audio of Redwood City launched BurnItFirst, a Christian music service that allows consumers to keep the music they download, create custom CD compilations and transfer their favorite tunes to portable devices.

"It's true ownership. It's a buy-once model, which is what consumers have been clamoring for," said P.J. McNealy, a digital entertainment analyst for GartnerG2 in San Jose. "It's the most ...

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