Article: No quick fixes for the spiraling costs of prescription drugs; Increases of 14.4 percent are likely this year. A key to reining in costs lies with educating both doctor and patient.(The Insider)

Byline: Samuel Greengard

At about $10 per dose, Viagra isn't cheap. But that isn't stopping consumers from making the drug, which is used for erectile dysfunction, a runaway best seller. Today, many insurance plans cover the expense of the drug-along with other so-called "lifestyle enhancing" medications for problems ranging from male-pattern baldness to wrinkles. Combine these drugs with a new wave of ultra-expensive biotech drugs designed to treat everything from epilepsy to cancer, and it isn't difficult to understand why some industry observers are sounding the alarm. Prescription-drug costs have climbed at a steady double-digit rate for the last decade. ...

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