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Comparison of Kmart Finds Lower, Comparable Prices at Wal-Mart in Pennsylvania.
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The Times Leader (Wilkes-Barre, Pennsylvania) (viaKnight-Ridder/Tribune Business News)
- Article date:
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March 25, 2002
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Copyright informationCOPYRIGHT 2002 The Times Leader. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jerry Lynott
Mar. 25--WILKES-BARRE TWP., Pa.--With its back against the wall, Kmart has few options to turn around its struggling business.
One of them, a longtime store watcher said, is not a head-to-head price war with Wal-Mart.
That's a war Kmart can't win.
In a Times Leader comparison of 20 identical items between the two retailers, Wal-Mart either matched or had lower prices.
Alone, the 5 cents a shopper saves on toothpaste or the 11 cents saved on paper towels won't send a Kmart customer across town to shop at Wal-Mart.
"Those are within the range of acceptance," said Peter S. Fader, associate professor of marketing at The Wharton ...
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