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Article: Chicago Tribune Barbara Rose Column.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- March 28, 2002
CopyrightCOPYRIGHT 2002 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Barbara Rose
Mar. 28--There's a bounce in tech marketer Geoff Blanco's step, like the red, purple and yellow toys he carries in his coat pocket.
They're freebies from a software company in an industry that couldn't afford to give away anything a year ago. Now, the firm is buying boxloads of glow balls to distribute at trade shows.
They light up and flash when Blanco bounces them, a habit he indulges while waiting in airport security lines.
The 36-year-old sales and marketing vice president has been spending a lot of time in airports lately, but he doesn't mind. The fact that he's traveling four days a week for Chicago's ...