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Article: Japan's reluctance to co-produce can be overcome. (television broadcasting industry; co-productions between Japan and other countries)
- Article from:
- Video Age International
- Article date:
- February 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I believe that co-productions between Japan and other countries are best described by my favorite saying: "Co-productions are like trying to eat a meal with chopsticks in your right hand and a fork in your left." Meaning, it takes so much time and effort to handle both sides, you don't notice what you're eating - or, in this case, co-producing.
In my mind, there are two main advantages to co-production, the most attractive of which is the cost savings. The other is cultural awareness and international sensitivity.
These advantages, however, are unobtainable unless each side understands and respects the other's cultural background.
Although ...