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Article: Companies wrestled with appearing on Super Bowl vs. Olympics.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- January 30, 2002
CopyrightCOPYRIGHT 2002 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jim Kirk
McDonald's Corp. will be hard to miss during the Winter Olympics.
But the only place you'll see the Golden Arches when watching the Super Bowl is if you tune in right before kickoff.
Thus the predicament facing some big corporations this year as two of TV's highest-profile events occur only days apart. Companies are finding that, in many cases, they've had to choose carefully where to spend their money.
It's the advertising version of the big gamble. Do companies spend lavishly on the one-day hit that is the Super Bowl? Or perhaps take the same amount of money and spread it out over several days to try to reach the ...