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Article: Anheuser-Busch plans onslaught of Super Bowl ads.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- January 25, 2002
CopyrightCOPYRIGHT 2002 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jim Kirk
CHICAGO _ Who's playing is still up in the air, but at least we know this about the Super Bowl: Bud Light will dominate the first quarter.
Come Feb. 3, Anheuser-Busch will again enter the game as the dominate advertiser, with five minutes of commercial time during the telecast. It's a familiar role for Anheuser-Busch, which has debuted some of its most memorable ads _ including the Bud Bowl, the "Whassup guys" and the famous talking frogs _ on Super Sunday.
It doesn't hurt that_in an event in which drinking often is as much the focus as football _ A-B will be the exclusive malt beverage sponsor for the 14th year in a row.
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