Article: La Crosse, Wis., Company Cooks Up Success with No-Crack Hand Cream.

Byline: Rick Romell

Feb. 26--LA CROSSE, Wis.--No cracks, please, about No-Crack. It's the lucky little hand cream that could.

They cook it up here at the Dumont Co. in an unmechanized process that, on a slightly smaller scale, might be duplicated in your kitchen -- five gallon kettles on a stove top, ingredients poured from glass jars, globs of lanolin added with what looks like an oversize butter knife.

The formula was concocted 45 years ago by a local druggist who's now 92 and no longer owns the business, but who calls every morning at 10 minutes to eight -- sharp -- asks if any big orders have come in, greets the crew over the speakerphone, ...

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