Article: Web Marketing Stirs Up Sales for Orlando, Fla., Restaurant-Gear Vendor.

Byline: Jerry W. Jackson

Jan. 31--Plug "restaurant equipment" into any of the big Internet search engines -- from Yahoo to Google -- and chances are the name of a small Orlando-based company will pop up high on the list.

Restaurant Equipment World Inc., which began online marketing in 1997, has registered so many equipment-related dot-com names -- from PotPanWorld to SinkWorld, that the company has a powerful sales advantage.

Commercial restaurant equipment buyers anywhere in the world can find Restaurant Equipment World with ease despite its low-profile location in a dusty industrial section of east Orlando.

"Nobody in this industry ...

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