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Article: Poll says US PR pros find reporters impolite.(Incepta)
- Article from:
- PR Week (US)
- Article date:
- August 16, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK: It appears US journalists aren't very nice to PR pros, but of the world's reporters, they're the least likely media practitioners to accept freebies.
In a telephone poll of 50 PR pros in the US, not one said that journalists treat them with respect. One in five said journalists treat them in a hostile manner, while 70% said their behavior is one of balanced neutrality.
The poll was conducted by London-based marketing and communications firm Incepta, which spoke to 50 PR pros and 50 journalists in the US. It polled such pros in 18 other countries.
'We thought this was an important industry issue - the media's view of PR people and what ...