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Article: Campaign: Soulard Mardi Gras parades breadth of celebratory events.
- Article from:
- PR Week (US)
- Article date:
- August 16, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR team: The Vandiver Group and Mardi Gras Inc. (both in St. Louis)
Campaign: Soulard Mardi Gras 2004
Time frame: November 2003 to February 2004
Budget: About dollars 50,000 (dollars 20,000 pro bono by Vandiver)
Started as a neighborhood celebration - Soulard, just south of downtown St. Louis, is the oldest residential neighborhood in the US west of the Mississippi River - Soulard Mardi Gras in recent years has become a weeks-long event for which tens of thousands come to revel.
But some people might forget that it runs for nearly two months, that it's not merely a big parade, and that it has a lot to offer those thousands of potential partiers. To ...