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Article: TRIPLE 5 SOUL CREATES UMBRELLA COMPANY.(Brief Article)
- Article from:
- Daily News Record
- Article date:
- August 9, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JAMIE CARRACHER
NEW YORK -- Brooklyn-based Triple 5 Soul is creating a "streetwear alliance."
Troy Morehouse, president, said the company has formed an umbrella organization, dubbed Project Soul, to oversee operations of its brands, which include Triple 5 Soul, Triple 5 Soul Footwear, Boxfresh USA, Subscript and any others that will be added to the fold in the future. Project Soul will oversee marketing, public relations, sales and design for the brands.
"It just enables us to become a powerhouse, a stronger entity in the market," said Lori Dunston, vice-president of merchandising and sales. In addition to developing and diversifying ...