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Article: New Line, MCA Records join up for 'House Party 2' promotion. (New Line Home Video Inc. and MCA Records Inc. use extensive marketing campaign to promote video recording of popular movie)
- Article from:
- Video Business
- Article date:
- March 27, 1992
- Author:
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Line Home Video is using four different promotions to make sure distributors, retailers and consumers get an invitation to order House Party 2, due in stores May 6 (pre-book: April 16).
Two portions of the campaign involve MCA Records, which has sold more than 100,000 copies of the film's soundtrack. The record company will oversee both an instore display contest and a post-street-date radio promotion in the nation's top 20 markets.
Retailers will receive a House Party 2 poster and a three-dimensional display that can be used as a centerpiece in their displays. To enter the contest, dealers must submit a picture of their display to MCA Records by ...