Article: TripleCast evokes technological yawns. (Olympics TripleCast) (Industry Overview)

No matter how the Olympics TripleCast fares this summer, industry technologists agree that it has already succeeded in focusing operator attention on the merits of event-based pay-per-view.

On the other hand, cable technology executives say it would be wrong to view the TripleCast as a driver of new technology. For with a few exceptions, it hasn't driven fundamental product innovations.

Both Scientific-Atlanta Inc. and Jerrold Communications had considered building special, stripped-down addressable converter for the TripleCast, but neither company found operators willing to buy them.

Things don't appear much brighter on the trap front. Operator ...

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