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Article: Multi-level marketing gains favour in Thailand's direct-sales industry.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 16, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Sujintana Hemtasilpa, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Aug. 16--Ever eager to increase sales, many direct sales companies are dumping their single-level marketing models in favour of multi-level marketing.
A recent example is Avon Products Inc. The 119-year-old cosmetics company is transforming its international operations in Southeast Asia into a full-scale, multi-level marketing venture.
Multi-level marketing (MLM), which uses a pyramid-shaped organisational structure of sales agents, is considered one of the world's most popular marketing methods. Up to 80 percent of direct-selling firms globally use a ...
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