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Article: AdFleet and Virgin Cola Keep Rolling With Extension of Outdoor Advertising Contract; 2.0 Million Miles of Wheel Cover Advertising Tracked in Los Angeles Market.
- Article from:
- PR Newswire
- Article date:
- August 17, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Aug. 17 /PRNewswire/ -- AdFleet Advertising U.S. Inc., a company offering patented non-rotating wheel cover advertising on taxi cabs, trademarked as 'CAPTIONS(TM)', today announced that Virgin Cola has extended its contract for a further five weeks in the Los Angeles market. Additionally, AdFleet announced that its five inaugural L.A. campaigns have now logged an estimated 2 million miles of "advertised " driving in Los Angeles.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040817/NYTU037LOGO )
"With consumers being bombarded with ads today, it was a real challenge for us to effectively grab their attention," said Come Chantrel, VP of ...
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