Article: Rendell Administration Unveils New Advertising Campaign for Children's Health Insurance Program.

HARRISBURG, Pa., Aug. 17 /PRNewswire/ -- Flanked by cheerleaders and a marching band, Pennsylvania Insurance Commissioner M. Diane Koken led a pep rally today at Central Dauphin East High School to unveil the new logo and advertising campaign for the Children's Health Insurance Program, commonly known as CHIP.

"Over the course of the last decade, CHIP has provided health coverage for tens of thousands of Pennsylvania families," Commissioner Koken said. "Risks are all around, some you can plan for - some you can't. But that's what CHIP is all about. So that you know whatever happens, your children have the protection of health insurance to cover their health ...

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