Article: POWERade and LeBron James Launch 'FLAVA23,' the First Sports Drink Flavor Created by a Superstar Athlete; Exclusive LeBron James Comic by DC Comics Created for Launch of POWERade FLAVA23.

Article: King James.(The JET Spot)(LeBron ...
Jet;  June 18, 2007 ;     564 words ...King James: Cleveland Cavaliers superstar LeBron James takes charge during game 5 of the NBA Eastern Conference finals where he delivered an awesome 48-point performance. The 22 ...

Article: King James in China.(SPORTS)(LeBron ...
Jet;  August 28, 2006 ;     532 words ...King James in China: Cleveland Cavaliers star LeBron James speaks to young basketball players and students during a clinic in Hong Kong. James and other Team USA players competed in exhibition ...

Article: KING JAMES: NIKE SIGNS LEBRON JAMES ...
Footwear News;  December 29, 2003 ;     700+ words ... ... the most closely watched endorsement races ever, Nike scored the year's biggest coup when it signed basketball phenom LeBron James to a $90-million contract. Yes, LeBron was only 18. Yes, he had only played high school ball, but Nike was willing ...

Article: ALL HAIL KING JAMES SUBHED} FOR SOME, THE GAME WAS ...
Dayton Daily News;  October 14, 2003 ;     700+ words ... ... teenage star. Monday night in his first pro game at home, LeBron James had his sights set on the very top of Gund Arena. "How does ... stands selling all matters James: "The Chosen One" posters, King James caps, golden No. 23 medallions on chains, LeBron pennants ...

Article: All hail! Despite a fierce challenge from Carmelo Anthony, ...
Basketball Digest;  July 1, 2004 ;     700+ words ...CARMELO OR LEBRON? LEBron or Carmelo? How do you choose between the delicious Daddy McNugget and the Magic-man who turned the beneath-belief bad Cav Nots into haves with one wave of his wand? This was the most compelling rookie race since the momentous Magic Johnson-Larry Bird hookup of 1979-80,

Article: Time for LeBron to do something.(basketball player LeBron ...
Philadelphia Inquirer (Philadelphia, PA);  May 26, 2007 ;     700+ words ... ... that matter!" That was LeBron James three nights ago on national ... The Chosen One" or "King James." Today, LeBron James is just that: LeBron James. A mortal in gym shorts ... s concerned. For "King James," it's always been ...

Article: LeBron James Wins 2nd All-Star MVP Award
AP Online;  February 18, 2008 ;     525 words ...King James is All-Star royalty again. LeBron James threw down a powerful dunk for the go-ahead basket with 55 seconds left, punctuating an MVP performance and helping the Eastern ...