Article: Launching the big week. (The Intimate Apparel Council launches Lingerie Week)

NEW YORK -- Norman Katz, chairman of the Intimate Apparel Council, made a pitch for membership as vendors gathered to celebrate the start of Lingerie Week Monday night at Bloomingdale's here.

The store played host to about 100 executives of the innerwear industry with a cocktail party on its intimate apparel floor. Co-sponsored by the council and Du Pont, Lingerie Week is in its third annual edition as a nationwide week-long promotion of in-store innerwear special events.

Bloomingdale's Frank Doroff, executive vice president and general merchandise manager of women's apparel, Kal Ruttenstein, senior vice president of fashion direction, and Marty Nealon, ...

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