|
|
Article: Fitness Shapes Up VOD; Exercise Videos Help MSOs Up Buy Rates for Movies.(Media & Technology)
- Article from:
- TelevisionWeek
- Article date:
- August 16, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Daisy Whitney
Video-on-demand service doesn't have high usage among women, and Comcast wants to change that by targeting their abs, buns and thighs.
"We want to bring in people who aren't watching it,'' said Page Thompson, VP, marketing, new video products, at Comcast.
The cable operator has offered yoga videos from Wisdom Television on-demand and expects to add additional fitness and exercise content shortly to its stable of free on-demand content. "[Fitness] is a slam-dunk on-demand application,'' Mr. Thompson said.
Comcast has deployed VOD in 29 markets and counts about 1,800 hours of content in its VOD library, including ...