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Article: Denim a million-dollar mill fabric. (fabric in high demand for use in several end-products)
- Article from:
- Daily News Record
- Article date:
- May 4, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C. -- No matter how you cut it, denim fabrics are hot -- in bottoms, tops, shorts, overalls, basics, fashion and a lot more.
"The denim business is remarkably strong and it continues to gain momentum," commented John Heldrich, president of North American marketing, Swift Textiles. "Denim has clearly become a lifestyle that has gone beyond five-pocket jeans, and the basic business has maintained its strength, as well."
Although denim fabric makers are reluctant to speculate on business beyond written orders -- experience has taught them how fast their business can change. Most of them say the demand for denim looks strong through the end of ...