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Article: Definitive Disney. (customer relations in Walt Disney World)
- Article from:
- Association Management
- Article date:
- March 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 American Society of Association Executives. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Imagine 10,000 of your members descending on your office three days in a row, all expecting VIP treatment. That's exactly what recently happened at Walt Disney World, Orlando, Florida, during a weekendlong party to celebrate the resort's 20th anniversary.
With attendance the size of a large convention-approximately 8,000-10,000 people-the celebration was the perfect opportunity to pick up some customer service tips that are directly applicable to association activities-especially meetings.
Guests versus members. Walt Disney World staff treat all visitors like guests in their homes. Walt Disney World's attitude is the same one associations adopt: "Members ...