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Article: Jays(R) Introduces a Chip of a Different Color; New Sweet Baby Jays Sweet Potato Kettle Chips Feature Unique Taste, Wholesome Goodness of Sweet Potatoes.
- Article from:
- PR Newswire
- Article date:
- August 24, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, Aug. 24 /PRNewswire/ -- Jays Foods, Inc., the Midwest's premier snack manufacturer, is introducing a more colorful way to snack with the launch of Sweet Baby Jays, flavorful new chips made from sweet potatoes.
Sweet Baby Jays, the brand's first new product in five years, will hit shelves this month under the Krunchers(R) label of premium kettle-cooked potato chips in both "Unsalted" and "Mesquite" flavors. Sweet Baby Jays will be available throughout the Midwest, including Illinois, Wisconsin, Indiana, Michigan, Iowa and Missouri.
"The launch of Sweet Baby Jays is an opportunity to demonstrate Jays' commitment to offering our customers ...