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Article: The Wait Is Over! Finally, Oven-Baked Taste in Mere Minutes; DiGiorno(R) Introduces First Pizza That Rises and Bakes in the Microwave.
- Article from:
- PR Newswire
- Article date:
- August 24, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENVIEW, Ill., Aug. 24 /PRNewswire/ -- When a hunger for hot, fresh-baked pizza tempts your taste buds, any amount of waiting can seem like an eternity.
But the waiting game is over thanks to the latest innovation from DiGiorno(R) Pizza, the brand that revolutionized the frozen pizza category when it was introduced in 1995. New DiGiorno(R) Microwave Rising Crust(R) Pizza is the first and only pizza that rises and bakes golden brown in the microwave to deliver oven-baked taste in just five minutes.
"We know consumers love the convenience of using the microwave, but not the taste and texture of many microwave pizzas," said John Boswell, Vice President, ...