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Article: A must-read for new product developers: "New Product Launch: 10 Proven Strategies".(Research, Polls & Reader Comments)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- July 1, 2004
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New products are the lifeblood of consumer products companies ... or should be. With high expectations, more than 33,000 new products are introduced every year, supported by billions of R & D, manufacturing and marketing dollars.
But more than 75 percent of all new products end up in failure. And that's been the failure rate for the past 50 years. So what's the problem?
That's the question public relations expert Joan Schneider decided to investigate to determine how to improve the number of new product successes. The overwhelming conclusion: The launch stage of the new product process determines the difference between a winner and loser.
In ...