Article: The European Market for Fruit and Vegetables.

The EUROPEAN MARKET for FRUIT and VEGETABLES by Lynn Hinton. 212 pages with index. Price: 51.00 [pounds]. (UK: Elsevier Science Publishers Ltd)

The author has set out to determine what happens in the rather diverse and dynamic market for both fruits and vegetables in the European context. What he has done is to examine the market itself which then enables one to consider the implications of these facts he enumerates as they bear on various strategies. Although production of fruit and vegetables in the EEC may not strike one as being that important in comparison to cereals and livestock, it is a very sizeable business area. Production figures currently stand at ...

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