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Article: Harvard Business School Professor Clayton Christensen Discusses Disruptive Innovation in Gartner Fellows Interview.
- Article from:
- Business Wire
- Article date:
- August 26, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STAMFORD, Conn. -- Harvard Business School Professor Clayton Christensen explores key elements and pitfalls in creating successful innovations, including the failures of even top marketing corporations to focus on simple jobs consumers need to get done, in an interview released this month by Gartner, Inc.
Conducted as part of The Gartner Fellows Interview series, this first part of a two-part interview with Dr. Christensen examines the following issues, among others:
--What is meant by "disruptive" and "sustaining" innovation
--Why needs of "non-customers" often provide the best clues for generating new products and services
--Why ...