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Article: Selling Window treatments: from the flooring retailers' perspective.
- Article from:
- National Floor Trends
- Article date:
- August 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Window treatments, both hard (blinds, shutters and shades) and soft (curtains and draperies), account for a large chunk of the home-construction market. More manufacturers and buying groups are gearing up programs that offer window treatments as an addon to businesses that are traditionally in the market to sell floor coverings.
But turning a profit isn't as easy as ordering a few scattered SKUs and selling cheap vinyl blinds. It involves time, resources and--above all--money. But for those that can make it work, the profits more than make up for the investment.
National Floor Trends spoke with retailers who run the gamut from small stores that have ...