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Article: Real Jimmy Dean Employees Talk About Real Breakfast in Brand's New Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- August 27, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CINCINNATI, Aug. 27 /PRNewswire/ -- Jimmy Dean, America's No. 1 selling brand of breakfast sausage and a leading Sara Lee Foods brand, today launched its new national advertising campaign that focuses on Jimmy Dean as an authentic, plain-speaking, all-American breakfast brand.
The new campaign, created by TBWA\Chiat\Day, Los Angeles, features a variety of creative, down-to-earth, yet somewhat irreverent thoughts from employees at the Jimmy Dean plant in Florence, Ala. The employees highlight the love of breakfast and the benefits of eating that first meal of the day with Jimmy Dean products. The campaign, which uses the tagline "Eat Jimmy Dean," will consist ...