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Article: Explosive style for Royal Albert.(ceramic product launches)(Brief Article)
- Article from:
- Design Week
- Article date:
- August 12, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROYAL DOULTON-owned ceramics brand Royal Albert is set to launch a Zandra Rhodes-designed table-, gift- and glassware range this October, in a bid to attract younger, more fashion-conscious consumers.
Branding for the collection, including point-of-sale materials, carrier bags, boxes and swing tags, has been created by London consultancy Explosive.
Royal Albert brand manager Cathy Maskell tasked Explosive with creating an identity that merges the Royal Albert and Zandra Rhodes brands. The resulting visual identity incorporates both brands' logos, along with Rhodes' trademark butterfly and gold 'squiggle'.
Mint green and fuchsia packaging aims ...