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Article: Digital color transforms the marketplace: progressive, profit-driven firms push variable-data printing, and help to create new business models within the graphic arts.
- Article from:
- Graphic Arts Monthly
- Article date:
- August 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Today's digital color presses are radically reshaping the way printed materials reach and communicate with end users--and the way business gets done in the graphic arts industry, proponents say.
Now that high-end production-level digital color presses from manufacturers such as HP (HP Indigo), Kodak (NexPress), Xeikon, and Xerox are hitting their strides in the market, customers no longer are asking if digital printing can really work.
Instead, Says Bill McGlynn, vice president of digital printing solutions for HP, printers' attitudes have "swung from skepticism to, 'How can I make money at this?' "The questions, he says, "are now more tactical."