Suppose you owned a supermarket. How would you place the items so that customers buy as much as possible? That question is a vital part of modern shop management, and extensive research on consumer behavior has revealed important patterns. For example, shoppers are attracted to certain package materials and are more likely to notice products when placed at strategic locations within the store. Based upon their exposure and "look," some products are more likely to be bought than others--even by people who entered the store with no intent to buy them.
In professional pest management, it is our job to apply the same effort and mindset to understand how insects behave within a facility. We need to think like the insect: What would we do if we were that small, lived for about a month, had a certain load of fertilized eggs to distribute and could fly? Researchers and professionals need to collaborate and identify what questions need answered to…
