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Article: New Era Cap Showcases Company's Customization and Innovation During August Magic Show in Las Vegas; New Era's Design Lab Open to Press by Appointment for Customized 59FIFTY Innovation Preview.
- Article from:
- PR Newswire
- Article date:
- August 30, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAS VEGAS, Aug. 30 /PRNewswire/ -- New Era Cap Co., Inc., the premier, global headwear designer, developer and manufacturer, will present its Spring 2005 headwear at MAGIC in Las Vegas, NV, August 30 - September 2, 2004; the company will showcase its "Design Lab," collaborative design sessions between New Era designers and its most innovative retail customers.
Launched with great success at the February 2004 MAGIC, in conjunction with its 59FIFTYat50 campaign launch, celebrating the 50th anniversary of the company's signature piece the 59FIFTY, a structured fitted baseball cap, New Era has brought its "Design Lab" back to MAGIC, opening it up to the press for a ...