|
|
Article: Forrester Finds Retail Price Optimization Solutions Still Emerging; No One Vendor Leads Pricing Throughout the Product Life Cycle.
- Article from:
- Business Wire
- Article date:
- August 31, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
CAMBRIDGE, Mass. -- According to Forrester Research, Inc. (Nasdaq: FORR), more and more retailers are adopting pricing solutions that recommend the optimal prices throughout the product life cycle -- from initial pricing to markdowns -- to improve top-line performance. At the same time, these tools are evolving from standalone solutions to those integrated with the supply chain and offered by a variety of vendors. Forrester's assessment of the latest solutions from the five leading vendors revealed that pricing optimization is still an emerging market, with different leaders in each stage of the product life cycle.
"Although most retailers understand the benefits ...