Article: "You can't manage what you don't measure", an adage which has been fuelling the debate on innovation performance measurement for a long time.

M2 PRESSWIRE-1 September 2004-Research and Markets: "You can't manage what you don't measure", an adage which has been fuelling the debate on innovation performance measurement for a long time(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:09012004

Research and Markets announces the addition of this new report entitled "Innovation Performance Measurement: Striking the Right Balance" to its offerings.

Innovation is indisputably one of the most important strategic and operational levers available to managers for creating competitive advantage, regardless of industry sector. Recent studies suggest, though, that there remains a serious disconnect between ...

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