The Advanced Product Quality Program is a set of methods for capturing what customers really want in products. (See MEDICAL DESIGN, May/June, 2004.) Engineers at UTI, Chicopee, Mass., (www.uticorporation.com) have such a program in place. Implementing one, however, does not always require expensive enterprise-wide software. For example, "To better understand customers, we invite them to planning sessions at the start of new projects," says William Stokes, director of quality with UTI. "They share their specs--and that works to a point. But some of what they really want is not always in the numbers. So you have prod, push, and question, and eventually they describe exactly what ...