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Article: Research and Markets: Increased Need for Marketers in Sports Industry to Acquire Aggregated Data, Due to Complex Tangle of Sub-Trends within Fitness Movement.
- Article from:
- Business Wire
- Article date:
- September 2, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of Superstudy of Sports Participation 2004: Sports Sector Analysis Report to their offering.
The Sports Sector Analysis Report is a supplement to the Superstudy of Sports Participation - the definitive annual syndicated tracking study that presents a comprehensive overview of sports participation in the U.S. The core volumes of the Superstudy of Sports Participation contain demographics, attitudinal and behavioral information on 103 individual sports and activities, but do not organize or integrate data by clusters of related activities or industry sectors.
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