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Article: Little things mean a lot. (typeface selection)
- Article from:
- Graphic Arts Monthly
- Article date:
- April 1, 1992
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Once you understand the fundamentals of type [see February 1992 column], you can begin to work with typefaces, and use their individuality to create the proper atmosphere within a given piece. You may want a non-intrusive face, if the primary purpose of the words is to be read; or you may want a font that communicates a feeling, e.g., uncial for an "Old World" styles.
In his book Type & Typefaces, J. Ben Leiberman divides typefaces into two major groups, standard and special. The standard faces appear to look "very muck alike", he notes, but adds that they, "perform the bulk of the world's printed work, and very small differences can mean a lot." Often the ...