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Article: Wise & otherwise.(wine industry)
- Article from:
- Wines & Vines
- Article date:
- August 1, 2004
CopyrightCOPYRIGHT 2004 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wine: It's What's For Dinner! Is wine a food or a beverage? Now there's a question you've probably never had to ponder. After all, wine is a liquid isn't it? You drink it, rather than eat it. Yet if the French have their way, wine will be reclassified under French law as a "natural food," rather than an alcoholic beverage. The reason is simple: French wine sales are in a slump, and the government's anti-alcohol campaigns aren't helping the situation. According to a report in the UK's Daily Telegraph, classifying wine as a food would give French winemakers more freedom to advertise and promote their products. Sounds crazy, but what if it works? The U.S. might want to start ...