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Article: CHINESE DAIRY PRODUCTS.
- Article from:
- Market Asia Pacific
- Article date:
- September 1, 2004
CopyrightCOPYRIGHT 2004 Media Contact Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Demand for dairy products in China has risen dramatically in recent years and the government has set a goal of doubling the level of per capita urban milk consumption from 2004 through 2010. Over the past five years, per capita milk consumption has risen at a pace of 30 percent per annum, yet the average person consumes 13 kilograms of dairy products per year. That is still a fraction of the level in Japan where the average person ingests 75 kilograms of dairy products per annum.
Chinese dairy companies benefit from the perception that their products are good for the health. In middle aged consumers, the desirability of dairy products is enhanced by memories of ...