Article: Comfort, durability, quality top list of consumer preferences.(Upholstery, Stationary)

It's a safe bet the buzz words in stationary upholstery will continue to be "something new." It can be in the form of new colors, styles and fabrics, or even new sizes to fit contemporary lifestyles. But whatever it is, it had better include comfort, durability and overall quality--ranked one, two and three in importance in the most recent Furniture/Today poll of 50,000 U.S. households to determine upholstery buying trends.

With sofas, sectionals and other seating pieces the foundation for home decor, upholstery will be a key element in the bottom-line success of furniture stores. Margins are good, and turns are better than average. But a key to maintaining ...

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