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Article: "Catwoman" pitches right hand rings.(Short Cuts)
- Article from:
- Israel Diamonds
- Article date:
- August 1, 2004
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Building on the consumer response to its right hand ring campaign, the Diamond Trading Company has teamed up with Warner Bros. Pictures on a promotion for the movie "Catwoman," a major-summer release coming to theaters in July 2004.
"Catwoman was the perfect fit for us," says Sally Morrison, director of the Diamond Information Center. "Catwoman personifies all the attitudes and values of the woman who owns the diamond right hand ring--strong, beautiful, and stylish, sophisticated as well as sexy."
"Our film's message is very much one of empowerment," says Louise Soper, vice president of National Promotions for Warner Bros. Pictures, "and we feel that ...