Article: Procter & Gamble Partners With The Holmes Group, Inc. on Launch Into the $2.4 Billion Air Care Category.

MILFORD, Mass. -- P&G's Perfuming Expertise and THG's Manufacturing Technology Combine to Create the Febreze(TM) Scentstories(TM) Player, Powered by Bionaire(TM)

In a decision to develop the Febreze(TM) Scentstories(TM) player, Procter & Gamble, a global leader in perfuming, needed a partner with capabilities to develop, engineer and manufacture an appliance. As a leading manufacturer and distributor of consumer products for Home Environment and Personal Comfort, The Holmes Group, known for developing cutting-edge technologies for small appliances, was the strong business choice.

"Partnering with P&G on this project has been very exciting for us," ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!